How Help-U-Sell Conejo Valley Works

by David Bartels on April 23, 2015

We have become very successful in a very short period of time.  Clearly, we have a superior product and we are able to deliver the kind of service that leaves clients singing our praises.  I am asked, regularly – and usually by other brokers – how we came so far so fast.  Here’s my answer:

Have a superior offer for consumers.  You have to be better than your competitors in every way, including price.  Our ‘Sell for $6,850′ set fee pricing coupled with our more-than Full Service program wows consumers at time of listing and delivers an even bigger wow at closing when a successful sale is coupled with tremendous savings.  And buyers have a completely different but equally ‘wow-ing’ experience with our V.I.P Buyers Program.

Market your superior offer aggressively.  It’s hard to live and work in the area right now without running into our Help-U-Sell Conejo Valley advertising.  I work very hard to keep our name, our identity and our logo in front of area residents in print, on signs, in mailboxes and all over the Internet.  People have to see that we are HERE and that we are DIFFERENT in order to remember to contact us for more information when it comes time to sell or buy.

Build systems for everything.  Personalized service is important in real estate, but the day to day operation of a successful real estate company is pretty routine, almost predictable.  There are certain things you do, steps you take every time a new listing is taken, every time a buyer inquiry comes into the office, and so on.  All of these regularly occurring activities should be codified into repeatable systems and reviewed for fine tuning regularly.  Without systems you are starting from scratch every time anything happens in your business.

Hire the best people you can and allow them to specialize around their strengths.  We have Outside Sales people, who mostly help home buyers find and purchase their dream homes, Inside Salespeople, who lovingly nurture the leads that come into the office until they are ready to move forward with a purchase or sale, Administrators who keep track of nearly everything, Transaction Coordinators who manage the details of every transaction and so on.  Instead of expecting everybody to be an expert at everything – which, impossible though it is, is what ordinary real estate brokers do – we give every one of our associates a job description that is manageable and suited to their particular strengths.

Track everything and be ready to adjust when new trends develop.  I know how much it costs me in marketing dollars to produce one buyer lead.  I also know what it costs to produce a sale.  I know what it costs to market a properly priced home in the area.  And I know which marketing pieces are producing the best results today – and that shifts over time.  I know all of this because we track and review everything in the company.  If it can’t be tracked, we probably don’t do it!  Only by obsessing on the numbers in this way can a real estate company be ready and able to respond to the market shifts that happen swiftly and regularly.

Of course, there are more things, but I think these five items are the most important.  If this sounds like the kind of real estate company you’d like to have representing you . . . Great!  We’re on the move and helping more and more buyers and sellers every month; and we’d love to help you too!  You will be delighted with the service and amazed at how easy buying or selling a home can be.

Help-U-Sell Conejo Valley is a progressive full service real estate company saving buyers and sellers thousands in Westlake Village, Thousand Oaks, Oak Park, Camarillo, Oxnard, Simi Valley, Los Angeles  and all of the Conejo Valley.  You may reach us at (805) 379-3300, or by email to  Visit our website:


Buy with Less than 20% Down!

April 9, 2015

In a recent survey conducted by Wells Fargo, 44% of respondents said they believed a minimum 20% down payment was required to buy a home today.  44%!!   Almost all of them said they thought home ownership was a great thing and that they’d like to own, but many thought they couldn’t qualify for a […]

Read the full article →

Should You Refinance or Pay Down Your Mortgage?

March 26, 2015

Refinancing is a great idea for many today; but there is a low cost alternative!  Have you considered simply paying down your existing mortgage? Help-U-Sell Conejo Valley is a progressive full service real estate company saving buyers and sellers thousands in Westlake Village, Thousand Oaks, Oak Park, Camarillo, Oxnard, Simi Valley, Los Angeles  and all […]

Read the full article →

Preparation for Selling: What to Do Before the Sign Goes Up

March 6, 2015

I help people get ready to sell every day.  We usually walk through the property and I make suggestions about what will help it show well.  That’s very important!  It’s hard for homebuyers to fall in love with a house that looks . . . well . . . lived in.  I make lots of […]

Read the full article →

What Is Full Service In Real Estate

February 17, 2015

I asked my associate, James Dingman, to do a little video overview of ‘full service’ and talk about how it fits with our program here at Help-U-Sell Conejo Valley. Help-U-Sell Conejo Valley is a progressive full service real estate company saving buyers and sellers thousands in Westlake Village, Thousand Oaks, Oak Park, Camarillo, Oxnard, Simi […]

Read the full article →

Conejo Valley Home Buying, 2015 Style

February 11, 2015

Flashback: 1999 Sunday morning is spent with the classified section of the newspaper spread on the kitchen table. Bob and Sue are circling ads for homes that might meet their needs. They have been at this process for several weeks and have it down to a fine science. The current pool yields five that might […]

Read the full article →

Thank You, Trulia!

February 4, 2015

I am so excited!  Trulia – the huge real estate listing portal – just published their ‘Best of Trulia’ list, and I made it! Every year, Trulia examines individual agent production and, using a complex system, combines that information with actual client reviews to rank all agents.  It’s an important ranking because it is not […]

Read the full article →

Sell Your Conejo Valley Home Fast and Save Thousands

January 31, 2015

I was just reviewing last year’s production for Help-U-Sell Conejo Valley and was delighted with what I saw.  2014 was our first full year in business (we got started in the first Quarter of 2013) and we more than tripled what we did last year! As happy as I was with that, there were two bits […]

Read the full article →

How We Use YouTube to Market Your Home

January 13, 2015

We all know it:  much of real estate marketing happens online today.  It is clear that most buyers begin the home search process online with some estimates pushing that percentage over 90%.  So it makes sense for Help-U-Sell Conejo Valley to have a strong online presence, one that provides value to potential buyers and is easily […]

Read the full article →

Pricing Your Home To Sell

January 7, 2015

Pricing is so important when selling real estate.  In fact, the marketability of your home depends largely on the price you set the day you put it on the market.  Honestly, the best advertising in the world can’t cause an overpriced listing to sell.  Neither can an army of top salespeople.  However, a properly priced listing […]

Read the full article →

Most Common Home Defects

January 7, 2015

I saw an interesting advertisement this week for American Home Shield, the large home warranty company. They provide policies to homeowners – usually people just closing on a home – that cover the failure of various systems in the house during a specific period.  Normally you’d get a home warranty if you were buying a […]

Read the full article →