How Help-U-Sell Conejo Valley Works

by David Bartels on April 23, 2015

We have become very successful in a very short period of time.  Clearly, we have a superior product and we are able to deliver the kind of service that leaves clients singing our praises.  I am asked, regularly – and usually by other brokers – how we came so far so fast.  Here’s my answer:

Have a superior offer for consumers.  You have to be better than your competitors in every way, including price.  Our ‘Sell for $6,850′ set fee pricing coupled with our more-than Full Service program wows consumers at time of listing and delivers an even bigger wow at closing when a successful sale is coupled with tremendous savings.  And buyers have a completely different but equally ‘wow-ing’ experience with our V.I.P Buyers Program.

Market your superior offer aggressively.  It’s hard to live and work in the area right now without running into our Help-U-Sell Conejo Valley advertising.  I work very hard to keep our name, our identity and our logo in front of area residents in print, on signs, in mailboxes and all over the Internet.  People have to see that we are HERE and that we are DIFFERENT in order to remember to contact us for more information when it comes time to sell or buy.

Build systems for everything.  Personalized service is important in real estate, but the day to day operation of a successful real estate company is pretty routine, almost predictable.  There are certain things you do, steps you take every time a new listing is taken, every time a buyer inquiry comes into the office, and so on.  All of these regularly occurring activities should be codified into repeatable systems and reviewed for fine tuning regularly.  Without systems you are starting from scratch every time anything happens in your business.

Hire the best people you can and allow them to specialize around their strengths.  We have Outside Sales people, who mostly help home buyers find and purchase their dream homes, Inside Salespeople, who lovingly nurture the leads that come into the office until they are ready to move forward with a purchase or sale, Administrators who keep track of nearly everything, Transaction Coordinators who manage the details of every transaction and so on.  Instead of expecting everybody to be an expert at everything – which, impossible though it is, is what ordinary real estate brokers do – we give every one of our associates a job description that is manageable and suited to their particular strengths.

Track everything and be ready to adjust when new trends develop.  I know how much it costs me in marketing dollars to produce one buyer lead.  I also know what it costs to produce a sale.  I know what it costs to market a properly priced home in the area.  And I know which marketing pieces are producing the best results today – and that shifts over time.  I know all of this because we track and review everything in the company.  If it can’t be tracked, we probably don’t do it!  Only by obsessing on the numbers in this way can a real estate company be ready and able to respond to the market shifts that happen swiftly and regularly.

Of course, there are more things, but I think these five items are the most important.  If this sounds like the kind of real estate company you’d like to have representing you . . . Great!  We’re on the move and helping more and more buyers and sellers every month; and we’d love to help you too!  You will be delighted with the service and amazed at how easy buying or selling a home can be.

Help-U-Sell Conejo Valley is a progressive full service real estate company saving buyers and sellers thousands in Westlake Village, Thousand Oaks, Oak Park, Camarillo, Oxnard, Simi Valley, Los Angeles  and all of the Conejo Valley.  You may reach us at (805) 379-3300, or by email to davidbartels@helpusell.com.  Visit our website:  www.helpusellcv.com.

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